Words (ie. opinions) seem to travel faster than the speed of light these days. And there are an overwhelming amount of opinions on anything and everything - including libraries - out there in the digital ether. Fortunately, there are a number of ways/tools to keep track of what is being said about you or your library. Aaron Tay, senior librarian at the National University of Singapore, provides library staff with an arsenal of 'scanning' tools/techniques for keeping a pro-active eye out for digital gossip about your library (or you). He mentions the likes of Google alerts and Twitter and Facebook 'searching.' He offers very powerful tips and tricks for getting the biggest bang for your brand monintoring buck. His posts include how to set up alerts and how to effectively search certain sites (Twitter, Facebook), even how to search using "geotags." Imagine the shock and awe a patron would feel if a librarian were to contact them to see how they could help after coming across a complaining/unsatisfied Tweet. I stongly suggest anyone interested in doing everything they can to keep their users happy and overjoyed check Tay's blog postings (and don't miss the comments at the end:
Personal note: his posts on this topic are now two years old and I believe Google alerts is way improved now.
I have checked out few other monitoring tools (see the TopRank online marketing blog), but have only found one other that I really like: Keotag.com. It allows you to search a variety of popular social media sites. This is the only monitoring tool I found so far that is useful other than those mentioned by Tay.
Good luck and get on it - now.
No comments:
Post a Comment